Looking into the website code, the name of this image on the shop page includes "WoW_Rebrand_Complete" (Complete for Complete Collection) which seems to imply Blizzard is deliberately shifting towards a new marketing look for WoW.
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Blizzard has updated the art for World of Warcraft on the launcher and shop. The new art features an Alliance dwarf on a gryphon, chased by a Horde troll on a wyvern.
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