WoW Classic drives a huge jump in subscribers. World of Warcraft subscription revenue grew an estimated 223% in August compared to July.
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WoW revenue skyrocketed in August, attributed to massively increased subscription counts due to Classic WoW. Interestingly, their total revenue was still lower than that of last August, when Battle for Azeroth launched, which also had benefitted from a gigantic marketing campaign and expansion box sales, whereas Classic revenue comes from subscriptions only.
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