With this announcement came a certain amount of criticism, specifically that Blizzard is practicing "rainbow capitalism" - where large companies financially benefit off Pride merchandise without taking any meaningful steps to help the Pride community.
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We've already reported that Blizzard has added new LGBT+ Pride-themed apparel to their merch store. The t-shirts and hoodies have the word "Blizzard" written in rainbow font, a design that references the Pride rainbow flag.
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